The iPhone has been ruling the smartphone world for some time now, so it comes as little surprise that starting in mid-October Apple is bringing the phone to Sprint. Following in Verizon’s footsteps, Sprint becomes the third major carrier to offer the iPhone, and they will carry both the new iPhone 5 and the iPhone 4.
Bringing the iPhone 5 to Sprint should make a lot of their subscribers happy. Sprint is the only major carrier to still offer unlimited data plans, but their selection of phones is lacking compared to Verizon and AT&T. The announcement of the iPhone 5 is a step in the right direction as the iPhone is still the highest selling individual smartphone. Unlimited data plans make Sprint too appealing for prospective iPhone purchasers to pass up. . If you were given three identical phones and were told that you would have limited data with two of them and unlimited data with the other, which one would you choose?
So what does this mean for the industry? The most immediate effect is that Sprint’s customer base of 52 million subscribers will continue to grow and they should solidify their hold as the No. 3 U.S smartphone provider. The iPhone was introduced to Verizon earlier this year and sold more than 4.5 million devices, and Sprint will likely have similar, if not slightly more modest, success. With the announcement coming that the iPhone 5 won’t be available until mid-October it also means that those who were hoping for a September release are going to be disappointed. The delay seems like a small issue considering the early Christmas present Apple is giving to Sprint subscribers.