Branding has been taken to a new level with many top brands beginning to offer their own URL-shortening service. But your company doesn’t have to be the size of Coca-Cola to take advantage of this hot new trend. A simple, free PHP script called YOURLS (Your Own URL Shortener) is easy to install, allows for customizable links and management of statistics, and gives you the option to make your link service either public or private. Creating your own URL-shortening service requires some technical skill, but step-by-step instructions over at hongkiat.com can walk you through the process. Although the PHP script is free via a link offered at their blog, you will need to have your own registered URL (the one you want all URLs to shorten to) so be prepared to shell out a few bucks to get the process on its feet.