Video Online is Picking Up Steam

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Over the last few years, there has been a growing popularity of web-based videos, including the video sharing colossus YouTube.  If you haven’t noticed the upward trend of online videos, then you must be living under a rock (or at least a location without Internet access).  A study by comScore showed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each.  That’s a lot of television for Americans, and we haven’t even included viewing of web videos.  On the Internet, YouTube reached 1 billion views per day in the exact same month!  From CNN.com to Mashable.com, it seems like the largest number of files uploaded are videos.  Columnist and chief strategy officer at Fuze Box, Patrick Moran, notes that video “now accounts for the largest number of files uploaded into online meetings on our platform”.  When looking at news articles online, many sites offer the choice of reading the article or watching a video version.  Instead of reading a news article, why not watch it?  A video is simply more captivating to people than text and a still image.  Needless to say, video marketing is set to have an epic year in 2010.  A study from MarketingSherpa suggests that 95 percent of the companies that have already used online video marketing are satisfied with the results.  Additionally, these companies are expected to continue to use video to boost customer interaction and brand loyalty.  If you haven’t taken advantage of this growing trend, why not start today.  Currently there are dozens of web sites that will give you a hand.  With the help of these web sites and tools, you don’t even have to be a tech-savvy person to make an online video.  For example, a service called Jivox allows you to use stock images to create videos online for free.  For recording voices over still images or slideshows, I recommend Screenr.  Regardless of the site you use to make your video, be sure to keep it short and simple.  Experts say that the best online videos tend to convey a simple message in less than two minutes.  My advice is to keep it short and sweet.

Original Article: http://mashable.co m/2009/12/09/business-video-tips/

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